Rue blanche was created in Brussels in 1987. The company name is a tribute to the name of the street where the firm was first located. Desiring to creat the collection with ultimate value, always stylish and modern, Rue Blanche positions itself as a sophisticated and creative brand that uncovers hidden emotions. Bold colours, soft materials and timeless cuts characterize the collections, it’s a brand who reinterpretes their own fashion, into the movement.